It is not uncommon these days that many business owners and entrepreneurs wear multiple hats and are multi-talented. But an
You find it difficult to stand out from a distracted mainstream environment filled with noise and competition and to enroll more of the right people to your business vision, passion, purpose or cause. This means it would be hard for you to position yourself at the premium and you ended up selling your business short. On top of that, you might have a tough time reaching out to new audiences because you seem to be blended with the rest. Your energy is often spent in fighting the fire rather than growing your venture.
In your pursuit of building your brand, obstacles are bound to enter your lifestyle habits and your stream of consciousness. Whether it is fear of failure or success, procrastination, issues with feeling overwhelmed and so on, you might find yourself stuck and not moving forward to where you deserve. Or you find yourself having conflicting values and mismatched perspectives that stop you in the tracks. Because of that, you felt like an ironic. You also realised that what seems to work well before has begin to lose its effectiveness and you spend time troubleshooting without much breakthrough. In the process, you find yourself compromising on your health, relationship and life.
Increasing conscious brand footprint for businesses and entrepreneurs who want to thrive on making a difference.
This is where you define your unique unfair advantage in your personal branding and focus on being the best in fulfilling a small but fanatical group of customers. This way, you'll outperform the rest who tried to be best in everything and ended up as average Joes in the field. This “blueprint” then becomes your “DNA” for your business development.
You will focus on aligning your core values, purpose and mission to your business brand as a conscious business and entrepreneur. You will work on your inner states of thinking, doing, feeling and behaving so that you are more often in those supportive and productive habits that help you get to where you want to land.
The greatest value you can bring to the table is in enabling your audience to integrate what they've learned or adopted and to see that transforming their lives. This allows you to position your business differently from the rest and that you become highly sought after for being a recognised and respected expert.
You win people by your influence and psychology, more than anything else. You are not trying to influence, but you are the influence! You will learn how to resonate with your people not just at the mental level, but also to tap into their psyche and develop your sweet spot of harnessing the masculine and feminine elements of influence. By doing so, your develop your style of communication that struck them most at their core and essence without turning them off.
Many people are building bigger online “bubbles” rather than a strong online presence. Building your online content assets helps to demonstrate to your audience how you think, and letting them evaluate the substance of your value. It is a point of leverage for you to scale and build a movement - something bigger than you.
There is an axiom by Jim Rohn that still holds a lot of truth: “You are the average of the five people you spend the most time with.” This is where you will look at building your tribe, advocates and connecting with influencers who could rally and support your vision and mission. You go beyond the cliche of “let’s explore partnerships” to creating a collaborative and sustainable relationships that matter in your field of expertise.
There will be online resources, assessment