Blog – Branding That Matters
transformational business in digital age

Transforming business in digital age: How to stay relevant and grow in a complex and disruptive business environment?

Who cares about your business, brand and marketing?No one cares what you do or how great your brand and marketing is.With about more than 40,000 searches EVERY second (3.5 billion searches per day) on Google, why would even a tiny fraction of those searches land on your site or profile?Why would someone, who is experiencing […]

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go slow to grow fast

Why going slow helps you go and grow faster as an entrepreneur?

Photo credit: Esther Tay, www.thepausemag.com​In a research paper led by Harvard Business School in “Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol” Journal of Consumer Research, it was found that someone with a busy lifestyle tends to be associated as a high aspirational status symbol. Not only that, […]

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future-proof your career

What it takes to supercharge your career and thrive in the future of work?

There is a lot of uncertainty today concerning Singapore’s changing employment landscape. This is true for both career seekers and organisations alike, as both sides of the table try to understand and navigate the ‘Future of Work’. What are the driving forces behind this change? A recent Straits Times article highlights some key trends we […]

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