Who cares about your business, brand and marketing?No one cares what you do or how great your brand and marketing is.With about more than 40,000 searches EVERY second (3.5 billion searches per day) on Google, why would even a tiny fraction of those searches land on your site or profile?Why would someone, who is experiencing […]
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Photo by Alfred Ng Photography Model: Lim LishanLately, I came across an article from Singapore Business Review that 8 in 10 young Singaporeans suffered from quarter life crisis.I can definitely relate to this from my personal experience when I was in my 20s, plus from my own personal interactions with young adults.While it may seem […]
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Back in 2016 when I first started this business, an inspiring video that I reposted from another source gotten viral. I gained about 20k Facebook followers. Not only that, I also generated a surge of enquiries about my services.However, this euphoric feeling I had was short-lived. The impressive numbers are just an illusion. All the […]
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Photo credit: Esther Tay, www.thepausemag.comIn a research paper led by Harvard Business School in “Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol” Journal of Consumer Research, it was found that someone with a busy lifestyle tends to be associated as a high aspirational status symbol. Not only that, […]
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There is a lot of uncertainty today concerning Singapore’s changing employment landscape. This is true for both career seekers and organisations alike, as both sides of the table try to understand and navigate the ‘Future of Work’. What are the driving forces behind this change? A recent Straits Times article highlights some key trends we […]
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