Blog – Branding That Matters
go slow to grow fast

Why going slow helps you go and grow faster as an entrepreneur?

Photo credit: Esther Tay,​In a research paper led by Harvard Business School in “Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol” Journal of Consumer Research, it was found that someone with a busy lifestyle tends to be associated as a high aspirational status symbol. Not only that, […]

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future-proof your career

What it takes to supercharge your career and thrive in the future of work?

There is a lot of uncertainty today concerning Singapore’s changing employment landscape. This is true for both career seekers and organisations alike, as both sides of the table try to understand and navigate the ‘Future of Work’. What are the driving forces behind this change? A recent Straits Times article highlights some key trends we […]

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marketing, branding and business development is a long-term relationship, not a one-night stand.

6 common bottlenecks in your business that dilute your branding and marketing efforts (and how to overcome them)

Are you making one step forward, two steps back?Almost all business owners who came to me think that they have a problem either with their marketing or branding issues. My first question would be, “what makes you think it is due to marketing or branding?” This gives me a sense of what could be the bottleneck. I have […]

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