Our great future together lies in becoming a robust human being every day.
The digital era has made it possible for many work functions to be automated alluding to a possible future where many functions of business could be replaced by robots. However, the human element still has incredible value in this highly complex and dynamic environment.
Today, communications must be centered on improving human connections and networks, delighting customers and empowering employees with meaning and purpose in this highly interconnected economy.
This context-aware communication and collaboration are known as collective human engagement – the active connection between team members and customers to the information, experts, and decision-makers they need to make an impact.
However, many models of success aren’t relevant anymore in this complex and multidimensional landscape.
How can you identify those models?
- The methods are set up in a linear fashion, usually containing isolated methods and processes.
- They are teaching you to move step-by-step along a defined “outcome/accomplishment” timeline.
- They adhere to well-defined rules of possibilities and impossibilities…
What you have been told about mindset change is hyped or oversimplified.
The dematerialization, demonetization, and democratization of technology could potentially lead to a new definition of “haves” and “have-nots.”
You need an entirely different way of looking at the world – using exponential and system thinking, combined with technology, globalization, emergence, social media, cross-pollination, leverageable networks and mastery of human nuances.
This isn’t your conventional communication, branding and marketing that only ended up talking at people, no matter how savvy they are.
This is for you if you care about speaking to the heart of what matters.
This is for you if you care about making a difference where our humanity truly wants to belong.
To future-fit our value and growth in this disruptive digital economy, it is ever more important that we become a highly robust human being.